A lifetime spent in the construction industry enabled Brian Coia to sample various building materials, including one of the oldest: lime. After studying how ancient Egyptians, Greeks, and Romans used lime in building materials, Coia developed a modern version of lime-based structural coatings or “breathable skin” that wouldmake modern buildings more energy efficient, healthier, and longer lasting.
Originally based in Florida, bioLime imported the bulk of its materials from Europe. However, as economic crises deepened in countries including Italy and Greece, Coia realized that he needed to source materials in the United States. Through the Nano Network of NM, Coia made contact with NMSBA advocate Scott Bryant, who advised him on ways that New Mexico’s location could be advantageous. Four months later, Coia moved his company. He reached out to Bryant again, who by this time had joined the New Mexico Manufacturing Extension Partnership (New Mexico MEP).
New Mexico MEP helped address strategic concerns underlying bioLime’s market expansion. Bryant and his team provided bioLime with help in identifying raw materials and techniques to manage its domestic partners and regional supply chain. One critical component of this assistance involved shifting from importing
to domestic manufacturing.
Matching bioLime with materials suppliers in the Southwest saved the company
approximately $25 million in avoided investment costs associated with site, equipment, and professional fees. More importantly, bioLime is now in a position to offer a distinctly New Mexico-made product that will attract new customers not just in the United States, but also around the world.