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July 26, 2012
NMSBA Client Cinnafilm® Receives Equity Investment

Cinnafilm® Announces Investment to Accelerate Growth in Global Markets

Albuquerque, NM – July 24, 2012 – Cinnafilm, Inc, a past NMSBA client and a leader in file-based based image processing technology, announced that Flywheel Ventures has recently completed an equity investment in Cinnafilm.

As broadcasters and media providers realize video quality and processing speed are paramount to next generation media workflows, Cinnafilm’s technology is at the forefront and in the early stages of wide-spread acceptance and deployment. With high profile clients ESPN, FOX, Viacom, PBS, and Turner Networks already on board, Cinnafilm expects their technology to become the gold standard for StandardsTranscodingTM. StandardsTranscodingTM is the process of performing a very complicated video standards conversion during the transcoding process – which has historically been a 3-step process that utilizes expensive proprietary hardware and takes video between disparate workflows – a time consuming process. Cinnafilm’s TachyonTM is the first software-only solution which delivers the quality and speed of the legacy 3-step hardware dependent process into a single step that is both faster and more flexible than the historical norm.

According to Cinnafilm CEO Lance Maurer, “The timing is perfect; with our growing reputation for unrivaled quality and speed, the list of video technology companies wanting to incorporate our technology has grown at an equally rapid rate. Combining our technology capacity with the capital investment from Flywheel Ventures, we will be able to deliver our product into more markets, more efficiently. It’s great to have found a partner who understands our vision and our global opportunity. We could not have found a better venture firm to lead this investment.”

Flywheel General Partner Kim Sanchez Rael added: “Flywheel is very excited to lead this investment in Cinnafilm. This planet has a seemingly insatiable appetite for video content. Cinnafilm is positioned for global leadership in next-generation video content management, enabling better, faster cheaper solutions for their customers. The team’s commitment to excellence in technology leadership, visionary thinking and customer service are unmatched.”

About Cinnafilm, Inc.

Cinnafilm, Inc. (www.cinnafilm.com) is a global leader in innovative video optimization solutions for television, film, and multi-media delivery. Harnessing the unmatched compute power of modern graphics cards, Cinnafilm’s patented, 100% file-based software solutions are true game changers in the field of high-quality image processing. Cinnafilm software is in use today at many of the world’s premier, forward-thinking studios and networks, solving a wide variety of very complex problems including, but not limited to: restoration and bitrate optimization of television and classic films for modern delivery requirements, noise removal and texture-matching for digital camera and film content of all grades; and automatic transcode workflows providing real time, fully optimized files for the “media now and everywhere” distribution model. Cinnafilm is a scientific-engineering company dedicated to ongoing research in the most complex areas of video optimization and workflow automation, and is based out of Albuquerque, New Mexico, USA.

Cinnafilm Press Contact: Ernie Sanchez, 505-242-6626

Flywheel Contact: Kim Sanchez Rael, 505-681-7962