The consumer research NMSBA conducted helped tremendously in knowing what the consumer looks for. As a result of this help, my business has expanded.
Founded and operated by Jeri Remley, Enchanted Woodworks, LLC, manufactures educational wooden puzzle kits for children. In producing and selling the kits, Remley realized her product needed packaging that was more appealing to customers, as well as reusable and more environmentally friendly. She also wanted
to have a better understanding of her market and the potential for growth.
For help, Remley turned to NMSBA through the Arrowhead Center at New Mexico State University. Griselda Martinez, enlisting the support of a team of people with business and engineering expertise, performed research on consumer development. Their study considered design features and components that better connected the kits with potential customers. As a result, Remley came away with numerous recommendations for package redesigns and ideas for product development.
With production suggestions in hand, Remley created new prototypes implementing the recommendations. The changes transformed her product line, adding userfriendly and attractive new packaging and a fully illustrated instruction guide for more than 30 different themed kits.
Remley showed her newly designed kit samples at regional and local shows. The new changes resulted in 30% increased sales for her company and have attracted potential wholesale buyers. Since the assistance, Remley has hired two additional contractors, including a storywriter and an additional graphic artist.